Disproving

the theory that no one reads ads.

My background in mainline and digital advertising has given me a skill set honed by blood, sweat, tears, and

the occasional inspiring mentor.

It's also given me something else:

the conviction that way too many brands are playing it safe

and repeated proof that playing it safe just doesn't work.

There's really no getting away from it.

If you want people to be interested in you,

you've got to be interesting.

i also write content

and conceptualise strategy

WOULD IT SURPRISE YOU TO KNOW THAT PEOPLE STILL READ?

Unless what they're reading is boring.

Which is ironic because, under the right conditions,

the most boring subjects in the world -

the boorish, the bland, the banal, the blah -

can be transformed into something that isn't.

Find out how my content won't bore you here, here, and here. Oh, and here.

KEEP THEM CURIOUS UNTIL

THEY FEEL CONNECTED.

Look, you can't deny that everyone hates ads.

But everyone also has that one ad they love.

It's usually an ad that talks to people, not at them.

The kind of ad that gets people to listen

without ever asking them to.

Let's make your ad

+91 8861167469